Confused? Here’s how to figure out which links to get for your website:

PRIME links are best used with raw and brand anchors to boost site rank across many keywords.

NICHE-Specific links are best used to give your site a boost for specific (most often exact match) keywords in your niche. Think “credit cards 2016” or “Where to Buy Garcinia Cambogia”.

Preferred links give a stronger boost for both exact match keywords and broad keyword strategies.